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Revenue Management

Portfolio and Brand Strategies

Portfolio and Brand Strategies

  • Revenue Management maturity matrix, gap assessment, and roadmap development
  • Price and Pack Architecture
  • Market, Channel and Product mix strategies
  • Promotional price point and mechanic optimisation
  • Integrated strategies with customers
  • Pricing implementation and execution strategies
  • Monitoring and evaluation process
  • Route to Market review and improvement
  • Value Chain analysis
  • Technology, Tools and Processes

Portfolio and Brand Strategies

Portfolio and Brand Strategies

Portfolio and Brand Strategies

  • Brand Goals and Pricing Strategy
  • Portfolio and Architecture
  • Category Growth Strategies
  • Brand Lifecycle Analysis
  • New Product Development and Innovation

Data Analytics and Insights

Portfolio and Brand Strategies

Data Analytics and Insights

  • Retailer Equation
  • Marketing Mix Modelling
  • Sku Rationalisation and Profit Optimisation
  • Growth drivers including Distribution, Instore execution & Marketing optimisation
  • Return on investment evaluation (Pre and Post)
  • Return on Investment process
  • Consumer recruitment and churn analysis
  • Segmentation and analysis

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